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HUBS · Sales & marketing
12 periods · 9 metrics
Exports retain full coverage for this metric group.
| Metric | 2023-09-30 | 2023-12-31 | 2024-03-31 | 2024-06-30 | 2024-09-30 | 2024-12-31 | 2025-03-31 | 2025-06-30 | 2025-09-30 | 2025-12-31 | 2026-03-31 | 2026-06-30 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Financial | ||||||||||||
Quarter positions follow exact adjacent start/end dates from retained SEC duration contexts. The sequence stops where a boundary is unverified; later columns are not compressed.Ambiguous or unverified dates remain blank. Policies, market snapshots and forecasts are not carried forward into other periods. LTM rows use exact trailing-twelve-month observations at the fiscal end shown. Missing values are not zero; † marks a scope limitation.
15 collected · 15 comparable numeric · 2022-12-31 to 2026-06-30
Windows end at the latest collected period, 2026-06-30. Missing periods are not filled.
Collected movements only; omitted movements remain unknown.
Opening 1,475,000 → collected movements → 1,396,000 calculated · 1,396,000 reported closing. Collected movements balance.
Uses collected movements only. Omitted movements remain unknown; a zero difference does not establish complete award coverage or net shares delivered.
2025-01-01–2025-12-31 · Difference = reported closing − opening − collected additions + collected deductions.
The roll-forward tracks restricted stock units award units. Closing awards are potential future issuance—not realized dilution or total company overhang. Vesting does not establish how many shares reached shareholders.
1,276,000 net compensation shares delivered · company-wide, all award classes.
2025-01-01–2025-12-31 · annual. Uses retained share issuance and tax-withholding evidence, not grants, vesting or weighted-average diluted shares.
+ Compensation shares issued: 1,312,000 · Company-wide · consolidated · issuance under stock plans
Published 2026-02-11
− Shares withheld for taxes: 36,000 · Company-wide · consolidated · RSU taxes paid in cash - shares withheld
Published 2026-02-11
Published 2026-02-11
A matching consolidated beginning common-share balance is needed to calculate the realized delivery rate. Missing share counts remain unknown.
| Award activity | 2024-12-31 | 2025-12-31 |
|---|---|---|
| Opening awards | ||
| Granted | ||
| Vested | ||
| Forfeited | ||
| Closing awards | ||
| Forfeiture grant-date fair value | ||
| Grant-date fair value |
Capitalized internal-use software amortization period
2–5 yrs
Internal-use software capitalized under ASC 350-40: product platform generally 2 years; internal business platforms generally 5 years. Range preserves distinct asset classes.
Dates identify the reporting period and publication, not the policy effective date. A repeated disclosure does not establish quarterly confirmation.
Before (2024-12-31): 2–5 yrs · Source · 2025-02-12
Internal-use capitalized software development life is two to five years, straight-line. Range retained without midpoint.
After (2025-12-31): 2–5 yrs · Source · 2026-02-11
Internal-use software capitalized under ASC 350-40: product platform generally 2 years; internal business platforms generally 5 years. Range preserves distinct asset classes.
Compare source wording for scope changes; unchanged values do not establish an unchanged policy.
Capitalized commission amortization period
2–4 yrs
Initial employee sales and Solutions Partner commissions are amortized over approximately two to four years. Upgrade commissions use the remaining estimated customer relationship period; the filing does not assign a fixed two-year life to all upsells.
Dates identify the reporting period and publication, not the policy effective date. A repeated disclosure does not establish quarterly confirmation.
Before (2024-12-31): 2–4 yrs · Source · 2025-02-12
Initial employee sales and Solutions Partner commissions, approximately two to four years. Upgrades use remaining customer relationship life; range retained.
After (2025-12-31): 2–4 yrs · Source · 2026-02-11
Initial employee sales and Solutions Partner commissions are amortized over approximately two to four years. Upgrade commissions use the remaining estimated customer relationship period; the filing does not assign a fixed two-year life to all upsells.
Compare source wording for scope changes; unchanged values do not establish an unchanged policy.
Latest reviewed period ended 2026-06-30
Latest-quarter filings and official Q2 investor presentation reviewed. ARR comes from the indexed Definitions section of the official presentation; the full PDF could not be retrieved and its exact publication date is unverified. The ARR source date is the review date, so historical cutoffs exclude it before that date. Other undisclosed definitions remain unconfirmed.
| Metric | Company definition |
|---|---|
| Annual recurring revenue (ARR)Operating KPI | Annual value of customer subscription contracts at a point in time, excluding partner commissions. ARR excludes the impact of bad debt. Includes Clearbit revenue and paid Hub subscriptions, contacts, seats, credits and add-ons; multi-product contracts are allocated by paid product values. Converted to USD using fixed exchange rates held consistent over time. ARR differs from recognized revenue because of recognition timing. HubSpot Q2 2026 investor presentation ↗Reviewed 2026-10-10 · Definitions (official presentation indexed text; full PDF access unavailable) Definition historyOnly one reporting period has a collected definition. Earlier wording has not been collected; no conclusion about methodology changes is available. Dates are reporting periods, not effective dates. Wording changes do not automatically mean the calculation changed. |
| Calculated billingsNon-GAAP financial measure | Recognized revenue plus the sequential change in total deferred revenue. Latest-quarter earnings release ↗Published 2026-08-05 Definition historyOnly one reporting period has a collected definition. Earlier wording has not been collected; no conclusion about methodology changes is available. Dates are reporting periods, not effective dates. Wording changes do not automatically mean the calculation changed. |
| Non-GAAP operating and free cash flowNon-GAAP financial measure | Non-GAAP operating cash flow adds paid restructuring charges to operating cash flow. Non-GAAP free cash flow additionally deducts property/equipment purchases and capitalized software development. Latest-quarter earnings release ↗Published 2026-08-05 Definition historyOnly one reporting period has a collected definition. Earlier wording has not been collected; no conclusion about methodology changes is available. Dates are reporting periods, not effective dates. Wording changes do not automatically mean the calculation changed. |
| Non-GAAP operating performanceNon-GAAP financial measure | Operating income, margins and net income exclude, as applicable, stock compensation, acquired-intangible amortization, acquisition expenses, disposition income, upfront debt-issuance amortization, strategic-investment gains/impairments and restructuring, with related income-tax effects. The 2026 long-term projected tax rate is 15%. Latest-quarter earnings release ↗Published 2026-08-05 Definition historyOnly one reporting period has a collected definition. Earlier wording has not been collected; no conclusion about methodology changes is available. Dates are reporting periods, not effective dates. Wording changes do not automatically mean the calculation changed. |
| Constant-currency resultsNon-GAAP financial measure | Current results for entities reporting in non-US-dollar currencies are translated using comparative-period average exchange rates. Latest-quarter earnings release ↗Published 2026-08-05 Definition historyOnly one reporting period has a collected definition. Earlier wording has not been collected; no conclusion about methodology changes is available. Dates are reporting periods, not effective dates. Wording changes do not automatically mean the calculation changed. |
Latest-quarter filings and official Q2 investor presentation reviewed. ARR comes from the indexed Definitions section of the official presentation; the full PDF could not be retrieved and its exact publication date is unverified. The ARR source date is the review date, so historical cutoffs exclude it before that date. Other undisclosed definitions remain unconfirmed.